Sirmione and its cultural projects at the center of the Elnòs Shopping galleries

A virtuous collaboration for the celebrations of the centenary of Maria Callas


 Callas 1923 – 2023”, the program of events organized by the Municipality of Sirmione on the occasion of Maria Callas’ centenary, is the protagonist in the galleries of Elnòs Shopping with the multimedia engagement structure “L’ARTE AL CENTRO”.

The Elnòs project, conceived and curated by the EllisseCommunication Strategies, creates an ideal bridge between the worlds of culture and commerce and confirms its characteristics as an information and entertainment vehicle with audio and video content.

The Sirmione events, promoted through the installation dedicated to the Divina, revolve around the extraordinary anniversary “Callas 1923-2023” and its rich schedule divided into three strands: exhibition activities, among which the renewed collaboration with Magnum Photos International stands out, widespread events including meetings with cultural personalities and food and wine tours and high quality concerts, starting with the opening one hosted in the wonderful setting of the Grotte di Catullo.

“To escape the risk of a celebration that is simply commemorative or even rhetorical – as explained by Mauro Carrozza, Deputy Mayor and Councilor for Tourism – the Municipality of Sirmione has generated a program of initiatives that lead to a reinterpretation of the figure of Maria Callas in a contemporary key, the most fruitful ideas for reinterpreting it not only in music but also in photography, figurative arts and theater. The collaboration with great professionals and now with Elnòs goes precisely in this direction “.

The Municipality of Sirmione, creator and organizer of the entire three-year project (2021-2023), therefore confirms its vocation not only as a tourist destination of great fame but also as a place of art and culture, in which the precious legacy left by the past it becomes a way to launch original artistic and cultural initiatives.

With the confirmation of “L’ARTE AL CENTRO” Elnòs Shopping gives substance to its desire to tell the territory. “The enhancement of territorial realities through its cultural excellence – says Giovanni Umberto Marzini, Manager of ELNÒS Shopping – has always been one of the strong points of Elnòs strategy. Our center wants to offer the public a satisfying shopping experience that also offers different and engaging emotions “.

“L’ARTE AL CENTRO, – says Elena Pagani, President of Ellisse – with its desire to make art a beauty accessible to all, has proven to be an effective, innovative idea that appeals to the public. A ‘room of wonders’ as a new means of communication that has conquered the Brescia Museums Foundation, the Municipality of Sirmione and other realities ready to take the field with us “. Access to the facility is completely free and free. “ART AT THE CENTER” will remain on display until 4 September 2022.

L’ARTE AL CENTRO, the video of the press conference

L’Arte al centro in the Teletutto report

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