The top 10 best-selling wines in Italy: Lugana surprises with the first place

Boom of native vines in the ranking drawn by Coldiretti. Lugana ranks better than Brunello and Barolo

TUESDAY 19TH OCTOBER 2021

Italians rediscover native wines which occupy all first ten places of the bottles that registered the greater increase in consumption in value, with the Lugana (quality produced on Lake Garda, between Lombardy and Veneto) that it has increased sales by 49% in 2021, ahead of Brunello di Montalcino Tuscan (+ 47%) and al Piedmontese Barolo (+43%).

This is what emerges from the analysis of Coldiretti on data Infoscan Census relating to the first nine months of the year, issued on the occasion of the Vinitaly Special Edition of Verona. The special top ten highlights surprising results with a profound change in the consumption habits of Italians who with the pandemic – underlines Coldiretti – also reward the productions linked to the territory, from the most noble ones to those that in recent years have been able to conquer a thriving market. In the ranking of the top ten wines that in the period considered in Italy recorded the greatest increase in sales, in fact, no one is international. Italians rediscover i native wines which occupy all first ten places of the bottles that registered the greater increase in consumption in value, with the Lugana (quality produced on Lake Garda, between Lombardy and Veneto) that it has increased sales by 49% in 2021, ahead of Brunello di Montalcino Tuscan (+ 47%) and al Piedmontese Barolo (+43%). This is what emerges from the analysis of Coldiretti on data Infoscan Census relating to the first nine months of the year, issued on the occasion of the Vinitaly Special Edition of Verona. The special top ten highlights surprising results with a profound change in the consumption habits of Italians who with the pandemic – underlines Coldiretti – also reward the productions linked to the territory, from the most noble ones to those that in recent years have been able to conquer a thriving market. In the ranking of the top ten wines that in the period considered in Italy recorded the greatest increase in sales, in fact, no one is international”.

Read the full article on native vines and Lugana on italy24news.com (article in english)

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